Elite Fitness
For Everyone
*Personal Training*
*Boot Camps*
*Kettlebells*
*Olympic Weightlifting*
*Sports Performance*
*Post Rehab*
*Weight Loss*
*Nutrition*
Are You Ready to Change Your Life?
Tired of the same old  workout?
Wonder why your diet isn't working?
Spending hours in the gym with no results?

At Body Focus Fitness & Performance you'll be introduced to the Functional Fitness and Interval Training  or FFIT System (TM), a workout system developed after months of real world testing on people from all walks of life. The FFIT System is based on addressing what I call the Physical Essentials(PE): strength, endurance, power, balance and flexibility.  This is accomplished by employing a variety of workout methods and strategies all centered around learning and performing the Foundation Movements and their variations.  These movements train and develop the basics of human physical functional and comprise the platform on which this system is designed.  The beauty of the FFIT System is that it is infinitely scalable; it is as easily applied to a college athlete seeking maximum performance as it is to a women in her 50's looking to increase bone density.

Personal Training should be just that; personal.  At Body Focus Fitness & Performance you won't just be doing a "cookie cutter" workout; your workout will be designed specifically for you, based on your goals, current condition and past experience.
  Our Personal Training programs start with a thorough evaluation.  After a completing a health history and being cleared to engage in exercise, assessments of strength, flexibility and cardiovascular fitness are conducted to establish a starting point for your program.  We will also identify any physical deficiencies that may exist and will address them if they fall within the scope of our program. We will discuss your goals, both long and short term, and outline the best plan for achieving them.

Group Exercise  is a cost effective alternative to personal training.  You still receive direction and motivation from a trianer, but in a group setting  There are three types of exercise classes regularly offered: the FxT Boot Camp, PowerFit Cross Training and ExtremeFit.  Each of these classes are taught by a certified and knowledgable instructor who uses their experience to create a unique and effective workout.  Information on each class can be found here.  

Kettlebells and Olympic Weightlifting are two staples of our programs that maybe unfamiliar to the average fitness buff.  We believe they offer such unique benefits that their inclusion in any fitness program is vital, and we are experts at teaching both.  According to an 8 week Olympic weightlifting program study conducted by Dr Michael Stone, participants lowered their resting heart rate by 8%, lean body weight increased by 4%, fat dropped 6%, and systolic blood pressure decreased by 4%.  And according to a study by John Porcari, PhD at UW-Lacrosse, a 20 minute Kettlebell workout burns as many as 400 calories while offering  benefits equal to running a six minute mile or uphill cross-country skiing.  The reason for these fantastic benefits is very simple.  The exercises employed in both Olympic weightlifting and Kettlebell lifting are full body movements, requiring virtually every muscle in your body to activate during each repetition.  Not only does this increase the intensity of the exercise, but it has the very fortunate effect of making your body work better as a unit, increasing your "functional fitness".  These two modes of exercise will make you physically better at whatever you do.

Sports Performance programs should be designed not only for immediate results but should also be designed to lay the foundation for future impovements, while ensuring performance longevity and injury prevention.  We will analyze your seasonal cycle to make certain that you are addressing what you need to be at the right time so that you'll be at your peak when the game is on.

Post-Rehab exercise is in many cases the final step in returning to a healthy, active lifestyle after an injury or illness.  Maintaining or improving on the gains made through medical, chiropractic or therapuetic treatment is the aim of our Post Rehab programs which we provide for clients who have been  referred by their physician, physical or chiropractor.  Increases in functional fitness, strength and range of motion are the main focus, ensuring that you get back in  the game as soon as possible.


Nutrition  is the foundation of any fitness and weight loss program, and knowing the basics of effective nutrition is one of the most important keys to achieving your goals.  With all of the diet crazes out there and what seems to be and endless stream of conflicting studies on what and how and when you should eat, it's easy to be confused.   Your current diet will be analyzed to show you where  you are doing well, and what improvements you need to make.  Whether your needs are athletic performance, weight loss or you just need to clean up your diet and eat healthier, we can help you.  Using state the art Registered Dietician software we can provide you with anything from nutritional guidelines to a highly detailed, step by step meal plan outlining exactly what you should eat every meal of the day.  No fad diets or exotic foods, just a sensible, effective nutritional plan that will aid you in achieving your goals.

Support is vital to the success of any diificult undertaking and  at Body Focus Fitness & Performance we provide the support system you need to help you reach your goals. Whether it's by phone, email, text or in person we are available to answer any questions you may have about your program. We also provide information and client interaction through email, newsletters, Facebook and Twitter.  We have a personal stake in your success.




"I started training with Kevin after the birth of my second child.  With Kevin’s help, I was able to reach my goal weight after only three months!   

I have been to other trainers in the past with mixed results.  What sets Kevin apart from the others is his knowledge, his true passion for fitness, and the personal attention he gives everyone.  He really cares about the well-being and success of every one of his clients.

Since starting my program, I have so much energy and have received many compliments from friends, family and co-workers.  I recommend Kevin to anyone looking to live the fitness lifestyle!"
Mara Maloney, 39

8400 S. Kyrene Rd. Suite 107
Tempe, AZ 85284
(602)849-5280
info@bodyfocusfitness.com
By Appointment Only
Our Friends
Body Focus Fitness & Performance is a private personal training and group fitness training studio in Tempe, Arizona. Founded in 2005 by personal trainer Kevin C. Freeland, the mission from the beginning was to bring reality back to the fitness industry. Fitness was, and still is to a certain extent, a sea of gimmicks and false promises based more on marketing than exercise science.  Machines, abdominal gizmos and fad diets garnered most of the attention as people bought them, bought in, and largely got nowhere.  At Body Focus Fitness we bucked the trends and brought real world fitness and elite athletic training to the general public.  Soon people of all types were reaping the benefits of our knowledge and expertise.  Runners with nagging injuries, busy "soccer moms", high school athletes and weekend warriors were improving their fitness, form and function through our programs.  Word has spread until Body Focus Fitness & Performance has become one of the most popular private fitness facilities of it's type  in the east valley. 

Mesa resident Lisa Pettyjohn, 45, has lost 76 pounds in a year and a half.
“I was never a workout person,”she says. “Now I can feel the results, I can see the results.  I can’t believe my body’s doing what it’s doing.”
Tonya Colvin,47, (seen below flipping a two hundred pound tire) has lost 45 pounds since starting the  program. But more than that she has drastically improved her physical function and overall health. She has gained strength, flexibility and self confidence on the way to achieving her fitness and weight loss goals.
"The belief that Kevin showed in me gave me the confidence I needed to stick with the plan when the going got rough.  He asks a lot, but is very supportive in return."