Body Focus Fitness & Performance is a private group fitness training and personal training studio. Founded by personal trainer Kevin C. Freeland in 2005, the mission from the start was to bring back reality to the fitness industry. To a certain extent, fitness was, and still remains, a sea of false promises and gimmicks based more on marketing compared to exercise science. Fad diets, machines and abdominal gizmos got most of the attention as people bought in, bought them, and largely got nowhere.
At Body Focus Fitness we ignored the trends and brought to the general public elite athletic training and real-world fitness. Soon people of all types were enjoying the benefits of our expertise and knowledge. Through our programs busy "soccer moms", runners with nagging injuries, weekend warriors and high-school athletes were improving their form, function and fitness. Word has spread until Body Focus Fitness & Performance became one of the east valley's most famous private fitness facility of its kind.